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Advertisement design: Wine route

Client: Durbanville Wine Valley Association

Pieter de Waal (then marketing manager of DWV, ex-Vinotage owner and Hermit on the Hill wine label owner) commissioned this quadruple page spread for a magazine. It helps having access to professional photographs and a client who knows what he wants.

Konrad wanted something with white space and a clean look - not as easy as it sounds. For starters, most clients want to stuff more information into their ads than it can handle, not realising that less is more.*

In any case, the ad succeeded beautifully, partly because Pieter doesn't have that aforementioned problem. Wide line spacing, choosing the correct sans-serif font for body text, and subtle headings, also help.

Full ad here >

* Konrad himself had this problem when updating this very website for the first time in 5 years (April 2011). Just how does someone weed out the less important info and pics when it's his own baby we're talking about? And how to avoid sentimentality?

		Contact Konrad at or on 082 44 66 526 during office hours.

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